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the internet.

Curated collections of independent DTC brands, organized by vibe.
Browse, discover, explore.

21 districts · 151 brands and counting

The Apothecary District Beauty

The Apothecary District

9 brands · These are the brands where skincare feels closer to ritual. …
The Zero Waste District Personal Care

The Zero Waste District

8 brands · Shampoo bars, toothpaste tablets, compostable deodorant — ze…
The Dry Bar District Food & Drink

The Dry Bar District

6 brands · The non-alcoholic category has finally grown up. These aren'…
The Track District Fashion

The Track District

6 brands · Performance apparel that takes its design cues from both the…
The Pantry District Food & Drink

The Pantry District

7 brands · The pantry has become a place of real intention. These brand…
The Clean Snack District Food

The Clean Snack District

7 brands · Most snack aisles are a delivery mechanism for canola and su…
The Candle District Home

The Candle District

7 brands · Mass-market candles fill a room with something that smells v…
The Workwear District Fashion

The Workwear District

7 brands · Most workwear revivals are aesthetic exercises — the clothes…
The Cottagecore District Home

The Cottagecore District

7 brands · Cottagecore as an aesthetic has been discussed to death on P…
The Dark Academia District Fashion

The Dark Academia District

7 brands · Dark academia as a fashion aesthetic sits at the intersectio…
The Biodynamic District Beauty

The Biodynamic District

7 brands · Biodynamic farming is stricter than organic and harder to ce…
The Specialty Coffee District Food

The Specialty Coffee District

8 brands · Specialty coffee in 2025 has finally separated itself from t…
The Gorpcore District Fashion

The Gorpcore District

7 brands · Gorpcore is the aesthetic that happened when outdoor gear go…
The American Leather District Accessories

The American Leather District

7 brands · Most leather goods on the market are chrome-tanned overseas,…
The Japandi District Home

The Japandi District

7 brands · Japandi is not an aesthetic trend. It is a design philosophy…
The Ferment District Food

The Ferment District

6 brands · The industrialization of fermented food killed something imp…
The Botanical Perfume District Beauty

The Botanical Perfume District

8 brands · Mainstream fragrance is mostly about selling a lifestyle via…
The Grass-Fed & Regenerative Meat District Food

The Grass-Fed & Regenerative Meat District

8 brands · Most beef at the grocery store comes from animals that never…
The Dopamine Dressing District Fashion

The Dopamine Dressing District

8 brands · Dopamine dressing is not a trend — it's a declaration. The m…
The Regenerative Food District Food

The Regenerative Food District

7 brands · Regenerative agriculture is not a trend — it is a response t…
The Artisan Olive Oil District Food

The Artisan Olive Oil District

7 brands · The gap between grocery store olive oil and the real thing i…